Black Friday can be chaotic and daunting, even to the most seasoned shoppers amongst us. Have no fear! With our guide, you can shop small online. Avoid the crowds, get everyone on your list a unique gift, support an independent maker’s dream, and save some coin!
We broke up our Black Friday shopping guide into categories: make-up, skincare, bath and body, and more. Each brand will be listed with the dates and details of their Black Friday, Small Business Saturday, and/or Cyber Monday deals. There will also be links to their page and some product highlights if we have them.
Without further ado, let’s get to the list!
Indie Makeup Black Friday Sales
Online beauty brand We Are Fluide has been a fun, exciting beauty brand with a focus on the queer community since day one that celebrates people of all skin tones, gender expressions, and identities. Their makeup is for everyone and encourages freedom, expression, and play. They offer a collection of highly pigmented clean, vegan beauty products designed for all skin shades and gender expressions. They hold strong to the belief that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out.
We’re teaming up with them for a special offering this Black Friday. Their entire site will be 30% off but with the code INDIEMOOD, you can get 35% off starting November 18th 2021 through December 25th 2021.
Devinah Cosmetics‘s Black Friday 2021 sale is pretty epic. Their new Carnival Sweets Collection – pictured above – will be 50% off, from $56 to $28! They’ll also be releasing their new Earthscapes collection and the Laveau Collection. The sale starts on November 25th at 12 PM PST. If they run out of stock on Black Friday, they will open a pre-order option that will ship in January 2022, so don’t worry about missing out!
Kailav (Formerly known as Musee Beauty) is offering 20% off sitewide from 11/16 to 11/29 with the discount automatically applied at checkout, no code needed. (Musee Beauty’s rebrand!) They just released a revamped version of their highly-requested Le Jardin Palette: Le Jardin Volume II, back by popular demand after the limited palette sold out in a week earlier in 2021.
Le Jardin means “the garden” in French and the shades are all themed around a beautiful Impressionist garden. This new 9-pan palette features four creamy shimmers and five pigmented, blendable mattes for you to create a beautiful bouquet. Pick it up along with any of Kailav’s beautiful products for 20% off until November 29th.
Clionadh Cosmetics is an OG of the indie world, and for good reason! They have a plethora of sales this Black Friday; even their gorgeous Stained Glass Collection (SGC) is on sale! You will get: 15% off all SGC singles and bundles, 30% off all circle pan shadows and bundles (other than the Perfect Neutrals Collection), 30% off all circle pan highlighters and bundles, and 40% off their accessories (excluding earrings). There will be a full restock of their Stained Glass Collection, including bundles, as well. The sale runs from November 19th, 3 PM EST to December 3rd, 5 PM EST.
Winky Lux is the leading indie brand for cuteness! They have beautiful packaging, kitten-themed palettes, color-changing lip balm with a stunning little flower suspended in the bullet of lipstick, and so much more. They have gifts and stocking stuffers for every beauty lover on your list, including gifts under $15 and under $25. They even have a gift guide if you’re having trouble deciding what to get. Celebrate Black Friday and Cyber Monday at Winky Lux! Get up to 40% Off + Neapolitan Balm GWP when you Spend $35+. Valid 11/25-11/28!
Clove + Hallow
Clove + Hallow is one of the most popular clean beauty indie brands in the game, and for a good reason. Their products are effective, powerful, and safe for all skin types, even the most sensitive! Liv is obsessed with their concealer! Their entire site will be 40% off from November 26th to November 29th. You’ll also get a free gift if you spend $60 or more.
Dandy Lions Co.
Dandy Lions Co. has steadily risen in the indie world with one of the best eyeshadow formulas in the game. They have gorgeous eyeshadows and highlighters, and you’d be remiss not to give them a go! They just released their Snow Spell palette, pictured above, which has the perfect combo of wintery blues and grays along with warm and toasty browns and oranges.
Their Black Friday sale runs from November 24th to November 30th. You can get all their single eyeshadows and lipglosses for 30% off; their highlighters, palettes, sponges, and accessories for 20% off; and their nail polishes and liquid eyeshadows for 40% off!
Shine by SD Cosmetics
Shine by SD‘s gorgeous shadows are some of our favorites! Their whole site will be 40% off, no code necessary, and their sale starts on November 25th at 11 AM AST.
PYT Beauty is a great introduction to clean beauty! They have Holy Grail-worthy indie dupes of eyeshadow primer, face primer, and setting spray. Their eyebrow pencil is unbeatable, too! For Black Friday 2021, you can use code BLACKFRIDAY30 for 30% off of everything. Their sale runs from now until November 26th, 2021 at midnight.
Black Friday Deals for Hair, Skin, and Nails
If you don’t currently wear a head wrap to bed, try it out. Your entire life will change. I had no idea my hair had the capability to be so soft and not knotted before trying out a Loza Tam headwrap! Loza Tam’s entire site will be 25% off for Black Friday! They make beautiful hair wraps and turbans for all hair types. Look out for a review of their products coming soon!
Earth Harbor is a clean indie skincare brand that is dedicated to sustainability and preserving our oceans. We stan! They make some of our favorite products, like their Rose Quarts Mist and their Aqua Aura Eye Cream. Earth Harbor is offering 30% off their entire site for all of Cyber Week, along with a free Cloud Burst Gel Hydrator for all orders over $99. Use the code HOLIDAY at checkout!
Cocokind is well-known for its awesome skincare, and you can take this Black Friday to stock up! They have sets that are discounted if you want to build a new routine with their products, and they also have mini sets that you can get to try their products to make sure they work for you before committing to a full size.
Velvette has some of the best face oils I’ve ever tried. I use the dry skin duo, but they have clarifying, anti-aging, and calming face oils for day and night. They’re offering a bunch of holiday deals on bundles that make excellent gifts!
Each set comes with a set of their ice globes, tools that you freeze and stay cold for hours to massage your face, relieve migraines or muscle pains, and stimulate blood flow to your face. They’re perfect to use after you apply the oils to massage them into the skin. Each set comes with a full sized duo of day and night oils and a set of two ice globes, regularly $130, now $85, which is 35% off! Use code THEINDIEMOOD for an extra 10% off from Velvette.
For Black Friday, they’re offering buy one get one free on their best-selling exfoliating mitt, perfect for getting one for yourself and receiving another for the perfect stocking stuffer.
Black Friday Deals for Fragrance, Bath and Body, and Candles
Nui Cobalt’s beautiful perfume and bath and body products will be on sale in tiers. Use code BLACKFRIDAY10 for 10% off of everything, BLACKFRIDAY15 for 15% off of $75, BLACKFRIDAY20 for 20% off of $125, BLACKFRIDAY25 for 25% off of $200. Their sale also includes our perfume collaboration with them if you want to try it out!
Felin Lune Apothecary
Felin Lune Apothecary‘s beautiful products – seriously, you need their solid shampoo and conditioners – will all be on sale for 20% off with the code BLACKFRIDAY20! Their sale runs from November 26th to November 29th. And if you need help choosing what products to purchase from them, we got you! Here is our review!
Province Apothecary is a long-time favorite for both of us. We both love their perfume roll-ons because they are so calming and relaxing! I use mine all the time before bed. For Black Friday 2021, you can use the code THANKYOU20 for 20% off their entire site. A portion of the proceeds will be donated to the National Women’s Association of Canada!
Black Friday Deals in Wellness
Kegelbell is one of our favorite wellness brands, and you can watch Liv’s thoughts on their kegel set here. Giving Kegelbell as a gift is certainly unforgettable, but it also encourages health, wellness, and self-care for anyone with vagina! Plus, they’re honestly really fun to use. Get one for a friend or loved one, and don’t forget to grab one for yourself! For this Black Friday, they will have 30% off of their entire site. You should order by December 12th to guarantee delivery by Christmas!
*This post is sponsored. Some links are affiliated; for a full list of our affiliate links and codes go here.