If you’re new to indie makeup or a seasoned makeup expert, we’re sure this list will introduce you to some small makeup brands you’ll fall in love with. We’re firm believers that indie makeup brands are the most creative and innovative creators of beauty products, and we’re thrilled to share just a few of our favorites with you.
Unearthly Cosmetics, formerly known as Alien Cosmetics, has recently revamped its brand into something truly out of this world. This Latina-owned brand features stunning artwork by small indie artists on all their palettes, as well as color stories that you need in your life.
Along with eyeshadow palettes, they also offer satin liquid lipsticks that smell like Laffy Taffy, the best vegan brushes ever, and a blush and highlighter duo inspired by the founder’s younger sister.
Copacetic Cosmetics has the most stunning flakey eyeshadows, face quads in unique shades, multichrome shadows to make you swoon, and they even have nail polish! They’re constantly coming up with new shades for their monthly subscription boxes. The brand is Black-owned, Latina-owned, and cruelty-free.
Have you ever wished you could find every eyeshadow shade under the sun all in one place? Devinah Cosmetics will make your wish come true. This innovative Latino-owned brand has sparkling candy-colored shadows, metallic multichromes, and they even have a full grayscale palette! Use code INDIEMOOD to save 20% on Devinah Cosmetics!
LYS Beauty is a Black-owned, cruelty-free, clean beauty indie makeup brand! They’re known for their cult-favorite complexion products, like their Triple Fix Serum Foundation and their new Brightening Concealer. They also have some of the best velvetty-matte cream blushes I’ve ever tried, glossy highlighters, and more. The best part? All their products are under $30. Did we forget to mention they have the most chic packaging ever? Use code LYSINDIEMOOD for 20% off LYS Beauty from now until April 17th, 2022.
Black Moxy Cosmetics
Black Moxy Cosmetics makes some of the best-pressed shadows out there. They offer singles, but they also have stunning palettes that always sell out quickly because they’re so popular. The Potion Palette is a favorite and we always look forward to the creative concepts they come up with next. Black Moxy is a Black-owned brand and they’re cruelty-free!
Clove + Hallow
Clove + Hallow is the clean beauty brand of the makeup artist’s dream. That’s because the brand was founded by a makeup artist who set out to create high-performing products with less than 15 ingredients each. She succeeded! Clove + Hallow gives you color, pigment, coverage, and professional-level performance. They even have a little sister brand, Clover by Clove, which offers more affordable and easy-to-use options for younger makeup enthusiasts.
The Clove + Hallow concealer is a personal favorite, and they just released a new collection of eyeshadows with customizable palettes.
PYT Beauty is the best brand for products that are simple and quick to use, yet still look amazing. They’re experts in dewy skin, with a primer and setting mist duo that will leave you with a healthy glow.
Their eyebrow pencils are perfect for 30-second brows before running out the door, and their Glow Job liquid shadows are like liquid starlight for your eyes. The best part about PYT is their dedication to sustainability – all their packaging is recycled and most products can be recycled after you use them, too.
Pseudo Labs creates the best freckle product ever, hands down: the Phreckles. It’s never been easier to create perfect, natural freckles in seconds. Their innovative product design comes with the freckle liquid in a tube with a brush similar to a mascara wand. You use the pick provided and run it over the bristles of the brush, which flings a splatter of freckles on your face. The formula is quick-drying and long-lasting, and you can apply as much or as little as you want.
We love that the Phreckles come in 3 shades for every skin tone. With your first purchase of Phreckles, you get a chic carrying case that holds the tube of product and the pick. After that, you can just reorder the product itself and replace the empty in the case. We love a low waste solution!
Bitter Lace Beauty
Bitter Lace Beauty makes highlighters that can be seen from outer space in delicious hues of pastels. Their jewel-like highlighters come in huge pans, and they have multichromatic collections, mermaid-themed goodies, and bright highlighters inspired by crystals.
They were the original creators of the rainbow highlight. Their shade Unity was created in support of Black Lives Matter; 50% of the proceeds will go to Colors of Change indefinitely! Bitter Lace Beauty is a black-owned and LGBTQ+-owned brand.
Kailav Beauty is a makeup brand inspired by art. Their colorful, curated collections pull colors from Impressionism, the Rococo period, and Monet’s gardens. Aside from their stunning eyeshadow palettes, Kailav has cream highlighter and blush duos, and liquid eyeshadows. They’re WOC-owned and LGBTQ+-owned!
Winky Lux takes cute to an entirely new level. From kitten-themed eyeshadow palettes to delicate cream blushes shaped like a rose their products will make you squeal with delight. The best part about them? The products not only look beautiful, but they work amazingly well. From color-changing flower balm to glitter puff body glitter, Winky Lux is fun, functional, and cruelty-free. They’ve also just expanded their brand with a skincare line, too!
Wander Beauty creates multitasking, skincare-focused makeup for beauty lovers on the go. They have a dual-ended concealer with one matte and one dewy side, blush and highlighter duos, and lip and cheek balms. They’re the perfect brand for those of us who are constantly traveling and prefer a lighter makeup bag.
Thrive Causemetics is a mission-focused beauty brand that donates a portion of its proceeds to a variety of charitable causes, including the University of Louisville Breonna Taylor Memorial Scholarship Fund in Nursing, The Black Women’s Health Imperative, the National Breast Cancer Foundation, and more.
Thrive Causemetics biggest best-seller is their Liquid Lash Extensions Mascara for good reason. It’s one of the best tubing mascaras out there, lengthening lashes without being heavy or clumpy. Also, watching it all come off perfectly when you remove your makeup at night is really satisfying, too. Aside from their mascara, their lip liners are so creamy and natural, and their brow pencils are mega-precise. A brand with incredible products that does good for the world is a win-win!
Dandy Lions Cosmetics
Dandy Lions Cosmetics creates hand-pressed eyeshadows and palettes in the most stunning colors. They have muted mattes and foiled shimmers that will take your breath away. They also offer highlighters, nail polishes, liquid eyeshadows, and more. Dandy Lions Cosmetics is cruelty-free, vegan, and LGBTQ+-owned!
Enchanted Lustre Cosmetics
This list wouldn’t be complete without an amazing indie makeup brand from Australia! Enchanted Lustre Cosmetics is a WOC-owned brand that makes prismatic, magical, multichrome eyeshadows that you will not find elsewhere. They even have ‘fluorochromes’ – fluorescent multichromes! If you’re looking for eyeshadows that look like dragon scales, this is your place.
Shine by SD Cosmetics
Shine by SD Cosmetics is an indie makeup brand from Canada, specializing in the most beautiful multichromatic products out there. From single shadows to liquid liners, they have neon multichromes that look like pink lemonade, buttery matte shadows in fluorescent shades, and so much more. Shine by SD Cosmetics is a black-owned brand and their products are cruelty-free and vegan!
Eunique Beauty is a UK-based indie makeup brand that wins the award for the most unique concepts! Their series of fashion magazine mini palettes continue to win our hearts. They have some of the best shadows in the game and they even make singles in sustainable packaging. They also have fun, limited-edition holiday and seasonal collections, like their Easter Egg Hunt palette and their Gelateria collection. They also have blushes, highlighters, and glosses catered to all skin tones. Eunique is black-owned, cruelty-free, and vegan! Use code THEINDIEMOOD to save 10% off Eunique Beauty!
Glisten Cosmetics is another UK-based indie makeup brand that changed the indie world with its wet liners! They have dozens of wet liners, from split pan liners to neon liners, to entire palettes of wet liner pans. Wet liners are liquid-activated pans of liner that you can use to create precise designs or lines with thin brushes. Speaking of brushes, they have some of the best fine-point brushes out there. Their recent collaboration with The Clay Drop was iconic, and they also have high-quality eyeshadow palettes. They’re cruelty-free and vegan!
Baby Bat Beauty
Where my goth baddies at? Baby Bat Beauty is an OG indie makeup brand with goth themes. They make some of my favorite eyeshadow palettes with the most beautiful artwork, including their Nox Palette and the new Dead of Winter palette. If you’re a creepy cutie, this is the brand for you.
Salt New York
Salt New York is a zero-waste indie makeup brand focused on creating beautiful, pro makeup artist-level cosmetics in refillable tins and palettes. When it comes to cream blush, bronzer, and highlight, Salt New York understood the assignment. They have vibrant and pigmented cream products for every skin tone that all fit into their chic, magnetic palettes that have a zipper closure. They also just rolled out a new line of hydrating skin tints that look stunning.
Terra Moons Cosmetics
Terra Moons is a Latina-owned indie makeup brand that specializes in bright, beautiful eyeshadows. They have out-of-this-world duochromes and multichromes in unique color combinations. They also have iridescent flakies and unique highlighters.
Axiology is an innovative low-waste indie makeup brand that blew the world away when they released their line of Balmies: colorful, multi-use crayons that come in shades that can be used as lip colors, blush, eyeshadow, and highlighter. They come in the cutest matchbox style packaging and are wrapped in paper. When it comes to multi-use and sustainability, Axiology is the leading indie makeup brand!
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