32 Indigenous Owned Beauty, Skin Care, and Fashion Brands You’ll Love

Here’s a List of Indigenous Owned Beauty and Fashion Brands, Indigenous Creators, Organizations, Authors, and More!

We hope you show your support to Indigenous owned brands, contribute to Indigenous supporting organizations, read books by Indigenous authors, follow and support Indigenous creators and artists, and listen to the voices of Indigenous people. Our passion behind indie beauty and small business lie in the ability to support marginalized people and causes we care about through supporting small businesses. 

Indigenous Owned Makeup Brands

Cheekbone Beauty

Cheekbone Beauty is an indigenous-owned makeup brand that’s exploded in popularity over the past few years for good reason. They have beautiful, colorful products in innovative, sustainable packaging. They’re vegan, cruelty-free, and aim to be zero-waste by 2023, keeping with the founder’s Anishinaabe roots in land and water protection. They donate a percentage of their proceeds to a variety of environmental and educational non-profit causes.

Intertribal Beauty Cosmetics, Also Called Ikupa Beauty

Intertribal Beauty Cosmetics or Ikupa Beauty was inspired by the brand founder’s multi-racial background and the variety of cultural traditions she experienced growing up. They have a full range of lip, brow, and lash products designed for all people of all races, ethnicities, cultures, and walks of life.

Blended Girl Cosmetics 

Blended Girl Cosmetics specializes in Indigenous Glam. The brand was founded when the creator was saddened by the lack of representation she saw in the beauty world. Blended Girls was created with intention from the founder’s Indigenous roots and love of makeup. They’re most well-known for their stunning eyeshadow palettes.

Billiee Beauty

Billiee Beauty is a Native-owned makeup brand that sells lashes and eyeshadows, including their warm-toned Indigenous Beauty eyeshadow palette. They recently introduced a line of glosses infused with Vitamin E, Jojoba, Avocado, and Rosehip oil in a chic range of colors!

Indigenous Cosmetics

Indigenous Cosmetics Pigment in the shade Songbird

Indigenous Cosmetics is a colorful indie makeup brand from Denver, Colorado with unique glitter gels, beautiful pigments, and cute makeup bags.

Ah-shi Beauty Cosmetics 

Image from makeup artist Delisa Lee‘s kit

Ah-Shi is an Afro-Indigenous brand with makeup that’s been given high praise from tons of major beauty publications. Ah-Shi in Navajo means, “this is me, this is mine, that’s me”, capturing how their products are made to highlight the natural beauty of all people. They have a full line up including foundation and concealer with a wide shade range, lipsticks, eyeshadows, and more.

Sohka Beauty 

Sohka Beauty is a lash and beauty brand from Canada. Their newest release is a stunning glow body oil created in collaboration with Indigenous activist and yogi Shayla Stonechild.

Indigenous Owned Skincare Brands

Skwalwen Botanicals 

Skwalwen Botanicals is a natural skincare brand founded by Styawat, an activist and community organizer from the Skwxwú7mesh (Squamish) First Nation. Her goal is to spread education on indigenous botanical medicine and traditions through beautiful and effective skincare products. Each product features a wildcrafted ingredient and a Squamish name that reflects the botanical knowledge of each product.

Wildcraft Care 

Wildcraft Care is a Canadian-based nature, wildcrafted skincare brand. We did a full brand review of their products last year, and have been loving them ever since. All their products are affordably priced under $35 and come in glass, low-waste packaging.

Natural Native Botanicals

Natural Native Botanicals is a handmade vegan and cruelty-free skincare, body care, and hair care brand owned and operated by a Blackfoot indigenous founder

Satya Skincare 

Satya Organic Skincare is a product line catering to those with itchy, dehydrated skin, particularly for those with eczema. Not only are their products hydrating, but they’re also anti-inflammatory. Their eczema balm comes in a stick form for easy application anywhere on your body. Their calendula oat bath soak will also hydrate and soothe the driest and stressed skin out there.

Niawen Skincare 

Niawen Skincare is a skincare brand founded by life-long esthetician Tara-Tekahentakhwa, inspired by her Mohawk roots and her inspiring fight against kidney cancer. They’ve recently introduced a line of color cosmetic balms in zero-waste packaging, including a blush, contour, and highlighter!

Indigenous Owned Fragrance + Candles

Land of Daughters Candles 

The brand states that Land of Daughters is their love letter to the world. The stunning, calming, and beautifully designed candles are created by Metis women who have been sharing their candles with the world since 2018. With scents like Let’s Stay Home, which is a cozy combo of sandalwood and lavender, and Be Kind, which blends sunflower, ozone, and lemon, they have a scent for everyone. They also create fragrance sprays and wax melts. You can even buy a sample set of tea lights if you’re having difficulty deciding which scent to purchase. I don’t blame you, I want them all!

Quw’utsun’ Made

Quw’utsun’ Made first started in 2016 while the founder, Arianna, was living in the Salish village of Swinomish, WA. The brand offers handcrafted candles and skincare products formulated with the botanical wisdom of the founder’s elders and community. They also have beautiful perfumes and apparel.

Lodge Soy Candles

Lodge Soy Candles was inspired by Strong, Beautiful, and Powerful Native women. Founded by Indigenous Designer Angela DeMontigny, they offer a variety of beautiful fragrances for your home.

Sequoia Soaps

Sequoia Soaps is 100% founded, owned, and operated by Indigenous women. They’ve been in business since 2002 when they were founded by Michaelee Lazore who is Kanien’kehá:ka (Mohawk) from Akwesáhsne and Northern Paiute from Nevada. They craft beautiful candles, including their new Three Sisters Candle, which smells like pumpkin pie and cinnamon, which makes me feel warm and cozy just thinking about it! They also have handcrafted soaps, bath bombs, lotions, incense, and more!

Indigenous Owned Bath and Body

Bison Star Naturals

The background is handwoven by textile artist @asdzaa_nessie

Bison Star Naturals is a shop offering a variety of natural, handmade goods, including soaps, teas, lotions, coffee, apparel, and more! They’re a husband and wife team with Taos Pueblo roots!

Kookum Knows Best

Kookum Knows Best is popular for its artisanal soaps, but they offer so much more, including apparel, art prints, and one-of-a-kind gifts. They also have skincare and bath and body products, including lavender and rose toners for all skin types.

Sisters Sage 

Sisters Sage is a handmade soap and body care brand from the cultural traditions of Gitxaala, Nisga’a, and Metis Nations. They offer a variety of nourishing soaps, smokeless smudging sprays, skin salves, and bath bombs.

Yukon Soaps 

Yukon Soaps offers a variety of handcrafted soaps and self-care products. They have body oils and essential oil blends for everyone, and even have matching sets of soap and body oil.

Mother Earth Essentials 

Mother Earth Essentials is a Canadian Indigenous-owned brand that offers everything you need for your self-care routine. They have handcrafted hair care, soap, candles, body lotions, and much more.

Indigenous-Owned Haircare

Sister Sky Hair Care 

Sister Sky is a brand owned by actual sisters who handcrafted shampoo, conditioner, lotions, and more to cater to the most sensitive skin. Their product lineup has expanded to not just hair care, but also bath bombs, mood mists, body wash, and more!

Indigenous Owned Jewelry

Three Sisters by Emma 

Three Sisters by Emma creates stunning hand-beaded jewelry with inspiring seasonal collections. Created in the Métis tradition, their jewelry is breathtaking and one-of-a-kind.

Bearskin Designs

Bearskin Designs is a talented beading artist who creates stunning jewelry. You can work together on a custom design or purchase their beautiful designs from their collections.

Coastal Bead Collective 

Coastal Bead Collective creates hand-beaded jewelry, including drop earrings and necklace and earring sets. The brand is a collective of three Indigenous women from various native territories in Vancouver, including the Kwakwaka’wakw territories, the Nlaka’pamux people, and the Salish nations. They’ve been creating stunning wearable art together since 2014.

Luna & Owl

Luna & Owl is an Indigenous Womxn-owned jewelry brand that also offers a selection of crystals and tarot decks. Their products are available on IndigiMall, which is an online mall with tons of amazing Indigenous-owned brands!

Indigenous Intentions 

Indigenous Intentions is a hand-crafted Afro-Indigenous jewelry brand whose purpose is to raise awareness and funds for MMIWG2S (Missing and Murdered Indigenous Women, Girls, and 2 Spirit.) They offer a variety of stunning jewelry and jewelry sets as well as empowered safety tools for self-defense. They have intentional jewelry for specific causes to raise money and awareness, like this MMIWG2S bracelet and this No More Stolen Sisters cuff.

Ataumbi Metals 

Buffalo Set by Ataumbi Metals in collaboration with Jamie Okuma

Ataumbi Metals creates wearable art through time-tested, hand-crafted methods. Each piece tells a story, designed by the talented artist Keri Ataumbi, who grew up on the Wind River Reservation in Wyoming and learned craftsmanship from her mother, who ran a trading post, and her father, who was an Italian-American bronze sculptor. Her jewelry is stunningly unique and usually sells out the second it’s released on her site – not surprising at all!

Indigenous Owned Fashion

Ginew Denim 

Ginew is the only Native-founded denim brand, inspired by the founders Ojibwe, Oneida, & Mohican roots. Their denim and leather fashions are hand-constructed with high-quality materials and pre-industrial methods. The patterns they use have been passed from generation to generation since the 1880s. They create one-of-a-kind clothing that will last forever while making you look cool af.


B.Yellowtail is an Indigenous fashion brand that creates beautiful clothing from sizes XS to 4X. They also stock other Indigenous-owned clothing, jewelry, and beauty brands. They have a collective of artists and designers, including consignment fashion shops, on their website that you can explore and shop from.

Thunder Voice Hat Co.

thunder voice hat co indigenous owned fashion

Thunder Voice Hat Co. is an Indigenous-owned fashion brand that specializes in hand-crafted leather hats. They have the most sustainable hats in the industry. They also have beautiful blankets, apparel, jewelry, art, and more, all created with sustainable, up-cycled materials.

Indigenous Authors, Books, and Boxes

Raven Reads

Raven Reads is a quarterly subscription box that combines a book by an Indigenous author with stunning, unique products from Indigenous brands from all across Turtle Island. They’ve featured bannock mixes, hand-blended teas, skincare, and more. They have both an adult box and a box for children, with everything inside created by Indigenous people and designed to educate and share the diverse cultures and traditions of the Indigenous peoples across the Americas.



Native Youth Advisory Council

NYAC is a group of urban Indigenous youth who have a passion to lead and advocate for positive change. They have online groups and gatherings to form strong community bonds with other Indigenous youth.

Native Women Lead

Native Women Lead is an organization that uplifts and supports the leadership of Indigenous women. They invest in businesses founded by Indigenous women, cultivate supportive communities for native girls and women, and raise awareness to the resilience and strength of Indigenous women.


Missing and Murdered Indigenous Women USA works to raise awareness of the epidemic of violence against Indigenous women, girls, and 2 Spirit individuals. They raise money to go to the families of the victims to help support them and fund ongoing investigations. Visit their site to learn more and see how you can help.

Coalition to Stop Violence Against Native Women

The Coalition to Stop Violence Against Native Women is an organization founded by Indigenous women that advocates for social change in Native communities. They connect Indigenous communities with resources and education to prevent violence and heal trauma.

The Association of American Indian Affairs MMIW Resource List

The Association of American Indian Affairs created this list of the organizations and resources for MMIW.

Indigenous Influencers and Content Creators 

Here are just a few of the incredible Indigenous Influencers, Artists, and Content Creators to follow and collaborate with.

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A post shared by Keisha (@wapahkesis)

Keisha is an artist, model, activist, incredibly talented beader, and shares about their experience as an Afro-Indigenous person and the importance of recognizing and including Afro-Indigenous folks. Their account has been a source of inspiration and wisdom – I highly recommend following them!

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A post shared by ? ? ? (@delantoinetootoosis)

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A post shared by #NATIVESINMEDICINE (@dessbarr)

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A post shared by Deanne Hupfield (@deannehupfield)

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A post shared by Tiffany Black (@tifffay)


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A post shared by Quannah Chasinghorse (@quannah.rose)

Quannah Rose Chasinghorse-Potts is a top model who has worked with Calvin Klein, Vogue, and many more. She had one of the most breathtaking looks at the Met Gala in 2021 and recently walked her first New York Fashion Week. She is a Fourth Generation Land Protector for the Arctic National Wildlife Refuge in her maternal homeland of Alaska.

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A post shared by WarPaint By Tabby (@tabitabitah)

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A post shared by Fallon Farinacci (@fallonfarinacci)

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A post shared by Jennifer Bear Medicine (@apsaalooke_beauty)

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A post shared by Geo Soctomah Neptune (@niskapisuwin)

Geo Soctomah Neptune is a 2021 United States Artist Fellow, activist, and Two-Spirit member of the Passamaquoddy Tribe. They are a master weaver, incredible artist, and fashion icon.

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A post shared by Shayla Oulette Stonechild (@shayla0h)

Shayla Stonechild is an activist, yogi, and role model for Indigenous women and girls. She was the first Indigenous woman to be on the cover of “Yoga Journal” magazine and went on to found the Matriarch Movement, a non-profit organization dedicated to highlighting Indigenous voices and providing wellness workshops to BIPOC women across Canada.

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A post shared by Shina Nova (@shinanova)

Shina Nova is an Inuk throat singer and activist fighting for representation and advocacy for the Inuit people and their beautiful traditions. She created a Throat Singing album with her mother, who taught her the art form.

Thank you for reading! This is just a small list of the many Indigenous owned businesses, creators, activists, and artists. This post is not sponsored. Some links may be affiliated, full list of links and codes here.

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