Brand Profile: Root – Vegan, Cruelty Free Cosmetics

I’ve been using some of Root’s products for a while now, but since meeting them at Indie Beauty Expo in January and seeing the strides they’re taking towards sustainability, I’ve grown to like them even more!

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Brand name: Root

Brand Located In: Waverly, Iowa

Price Range: $8 for their pretty tinted balms – $62 for a ‘Pretty Kit’ that comes with the powder foundation, bronzer, setting powder, a kabuki brush, and blending sponge.

Shipping: International shipping available and free for orders over $150!

Products to Check Out: They have two options for subscriptions called ‘the Pretty Club’ – a monthly mini and a quarterly with full sized products.

Other: Vegan, Cruelty Free, Gluten Free, Natural and Non-Toxic


For this review, I actually filmed a full face of only Root products! Some of these I’ve been using and others it was my first time using them, so I give my first impressions. I also talk more about their brand and their strides towards sustainability and reduced waste.

Watch it on our Youtube Channel below:

We do have one of Root’s products in our onTUWI shop, which will remain up for all of March, 2020! We have the Pretty Paint in the shade Elisa, and you can get 20% off with the code THEINDIEMOOD20 which is affiliated. This is a great way to try the brand for a discount and see what you think.

Pretty Paints in the shades Miranda, Elisa, and Krea

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