Shop Small For Black Friday: Your Guide For Indie Beauty Deals

Want to get your loved ones (or yourself) a totally original gift while also supporting a small business? How about at deep discounts? This Black Friday, shop small and support independently-owned businesses.

We put together a list of every brand we know who’s doing a Black Friday sale for your shopping convenience!  We will be updating this list from now until the end of Black Friday, so if we missed something, send us an email or DM and we’ll add it to the list! 


Aether Beauty

Take 30% off sitewide, plus get a free single Topaz Eyeshadow ($16 value) with any $75+ order with code THANKFUL 11/25 – 11/30

Aeva Beauty

Up to 45% off. All about the face bundles with free palette – $49 valued at $77. BFF bundles $85, valued at $154. Email subscribers get additional savings!

*Black owned brand

Alien Cosmetics

35% off cosmetics and select apparel. No code needed. Offer reflects in cart and ends 11/30 at 11:59 pm.

Danessa Myricks Beauty

Take 40-50% off sitewide 11/26 – 11/30

Dear Katie Brown

The entire store is up to 60% off from Midnight EST 11/27 – Cyber Monday. 

Devinah Cosmetics

Starts Thursday, November 26th at noon PST / 3 PM EST. New Star Chasers Collection will be released for 50% off retail! Retail singles are $8 and the entire collection is $48. On Black Friday the set is $24 and a single is $4. 

35% off all products with code BlackFriday20 – excludes empty palettes and Aurorae Flares

Double Down Cosmetics

25% off site wide with any purchase over $10. We especially love their hydrosols and highlighters.

* Double Down Cosmetics is an amazing Black Owned Brand. They are activists for domestic violence awareness and every purchase from them goes towards that cause. Read about the founders here and check out their brand profile here.

DSMD Shop by Dark Skinned Makeup Daily

Starting 11/25 at noon EST. 20% off all items excluding limited edition items. No code needed.

*Black owned brand

Eclectic Beauty Cosmetics

Everything will be 30% off starting 11/24 – 12/1. No code necessary and it can be combined with other discount codes. Free domestic shipping on all orders over $40. 

Ella’s Eve Cosmetics

25% off site wide until 12/01

*Latina owned brand

Emme Cosmetics 

20% off everything in their shop starting Thursday 11/26 at midnight to Monday 11/30 at midnight EST. Monet Jasper Palettes will be available! 

*Canadian brand

Emolyne Cosmetics

20% off Sitewide with code BLACKFRIDAY – Free UK shipping.

*Black owned brand
*UK brand

Enchanted Lustre Cosmetics

Three mystery prisms for $25 AUD, Five mystery prisms for $35 AUD. Mystery bags and markdowns up to 70% off!

*Australian Brand

Eunique Beauty

Early Access to their Tokyo Beauty Magazine collection on Black Friday, November 27th.  Everything will be 50% off November 27th – 30th

*Black Owned Brand
*UK brand

Evio Beauty

Donate $5 to one cause of your choice and get 50% off the entire site.

F.A.I.R. Beauty Cosmetics

Starts November 16th and ends November 30th. Save 35% off everything except bundles and makeup bags with coder BF35.

Free full sized gifts: orders $29 and under – 1 gift, orders $30 and over – 2 gifts, Orders $60 and over – 3 gifts. Total after discount and before shipping.

Fluide Beauty

40% off site wide with code FALL40 – free shipping on all orders over $25

*LGBTQ+ owned brand

Glam Vice Cosmetics

3 new UV liner shades dropping on Black Friday. A total of 15 new shades will be launching, including mattes and metallics. 

*Latina owned brand

Glisten Cosmetics

Buy 1 Get 1 free on all LARGE liners. Doesn’t include splits, discount codes cannot be used with this deal. No code needed to redeem.

4 mystery bundles to choose from! 

Discounted palettes & glosses! Use code INDIEMOOD20 for an extra 20% off this deal! 

An extra 30% off orders over £30 using code BLACKFRIDAY30 – you cannot use this code with buy one get one free liner deal. 

*UK brand


Up to 35% select items. Use code BF35 on their Black Friday sets. Use code BLACKFRIDAY for 25% off anything else in the store. One code per transaction.

Hipdot Fall Palette Reviews and Swatches

House of Uni

30% off Wednesday and Friday. Wednesday – buy 2 get the 3rd free lipsticks, no code needed.

*Black owned brand

Kjaer Weis

20% off your entire purchase from now until 11/30

Melt Cosmetics

Up to 70% off everything except new collection. Free priority shipping on ALL orders!

*Latina owned brand

Necromancy Cosmetica

25% off all lipsticks with code BCFM until November 30th while supplies last.

*Latinx Owned Business

Nomad Cosmetics

30% off orders $30+ with code 30HOLIDAY20

40% off orders $40+ with code 40HOLIDAY20

50% off orders $50+ with code 50HOLIDAY20

Nosta Beauty

15% off the entire order + free shipping

Propa Beauty

35% off everything plus an additional 15% off with code INDIEMOOD from now until Cyber Monday

Rituel De Fille

20% off all full-sized products with code REBIRTH20. There will be 3 limited-edition gift with purchase products at tiers of $50+, $100+, and more.

Ruve Cosmetics

New shades launched and mark down on everything!

*Black owned brand
*Australian brand

Saie Beauty

Black Friday is their only sale of the year! 25% off everything plus free shipping.

Silhouette Boutiques

Up to 30% off November 27 – 30. 5 piece pink brush set will be available for their Black Friday sale.  You can use code INDIEMOOD for an extra 10% off!

Shine By SD Cosmetics 

Black Friday Sales begin November 24th at 12pm AST! New Fantasy collection will be available as singles. 

*black owned brand
*Canadian brand

Sydney Grace Co. 

Sale begins Friday, November 27th at 9 am PST and will run through Monday, November 30th at 11:59 pm PST. EVERYTHING will be 25% off except for the Enduring Love palette. Free shipping on US orders over $75 and free shipping on international orders over $150. 

Suva Beauty

Black Friday – Cyber Monday sale! Nov. 26-30 there will be 30-64% off site wide, no code needed. Bundles are discounted. 1 Free brush set if you purchase the Magic and Ecstasy bundle for $35.

*WOC owned brand

Wildcraft Care

5% off $75, 10% off $100, 15% off $125 – CAD. Free shipping on orders over $35.

*Native owned brand
*Canadian brand

Quartz Beauty

£1 eyeshadow singles and 50% off lip glazes, plus a free gift with orders over £30

*Australian brand
*LGBT owned


Earth Harbor

30% off EVERYTHING and free shipping!

Aqua Aura Eye Cream Earth Harbor


Buy one get one free of the Vitamin C Clay Mask.

Habit Skin Co.

30% off sitewide

Haoma Earth

30% off everything and a special gift with purchase on all orders $100+

Henne Organics

25% off everything with code THANKFUL2020

Indie Lee

Take 25% off everything with the code HOLIDAY25 – 11/25 – 11/30

Krave Beauty

Starting 11/27 at midnight EST, take 15% off everything. For every order, Krave will donate to the Great Barrier Reef charity.

Monastery Made Skincare

Receive 25% off ALL orders with code MMHoliday25 the week of Black Friday.

Noto Botanics

20% off site-wide with free shipping

Osea Malibu

Get a free Hyaluronic Sea Serum ($88 value!) with a purchase of $135+

Oyl Natural

Use code BF2020 for 20% off and free shipping for orders over $50

Bath and Body

24k Skin Cosmetics

50% off EVERYTHING until Friday at 12am!

*Black owned brand

24k Skin Body Care

Nature by Canus

30% off everything with the code GF30

*Canadian brand

Organic Bath Co.

25% off your purchase on everything now through Monday at 11:59 pm PST.

*Black owned brand

Royalty by Roots

All soaps on sale for $6

*Black owned brand


10% off all orders with code MISTLETOE – 20% off orders $60+ with code YULETIDE – 30% off orders $125+ with code SNOWFALL

All orders $50+ after discounts will receive an exclusive Black Friday 6ml perfume as a gift with purchase.

There is a 2020 holiday launch, layering sets, and more!

Tropicgyal Naturals

Sale begins 11/27 at 12 am EST. All full sized items will be 30% off and you will get free shipping when your discounted total is above $60. Code will be on social media and their website when the sale launches.

*Black owned brand

Unwrapped Life

Save on discount bundles of unwrapped life bars. Free US and Canadian shipping on orders $75 +

Verb Hair

Up to 50% off the entire store.


Black Baccara

Sale Dates: Friday November 27th at 8pm EST through Monday November 30 at 11:00pm EST.
Twenty Percent off all orders of $20 or more with code SNOW20

Gifts With Purchase

Tier 1.  Orders of $100 or more (after discounts & before shipping) will receive a complimentary dram of Marley perfume oil.
Tier 2.  Orders of $200 or more ( after discounts & before shipping) will receive a complimentary dram of Attic ornaments and a complimentary dram of Marley perfume oil. 
Gifts with purchase will not be shown in your cart, but will be manually added to all packages which meet the threshold. 

Holiday Exclusives

There will be five holiday exclusives available during the event. Pomander and Flame And Flora are two new blends that will be launching as part of the event. We will also have two new holiday “snow globe” glitter roll ons in the scents Snow Globe and Farewell To 2020.  We will also be bringing back Winter Wonderland in dram size. Samples will not be available for the holiday exclusives and they will only be available while supplies last. 

As always, complimentary first class USPS shipping is included with United States orders of $100 or more. The free shipping option will be added to your cart automatically once you reach $100 or more. 
Complimentary Shipping Upgrade 
During this event, all USA based packages will be upgraded to Priority Mail on all orders of $130 or more.

Death and Floral

20% off all orders until Saturday!

Haus of Gloi

All Black Friday Weekend: 20% off all EDPs plus free festive shirts for orders over $75

Cyber Monday: Product release and the weekend sale still applies. There will be the Yule Part II release, special returning perfumes, secret Santa edition housewarming box (limited quantities. Cyber Monday release is at 9 am Pacific time!

Our past Haus of Gloi reviews here and here


Sale from Friday at Noon – Saturday at Noon EST. Gifts with purchase at different tiers, gifts stack! Calculate the amount before shipping and add freebies into cart.

The Strange South

Use code BLFR2020 for 20% off. Ends Cyber Monday.


Huge sale from 11/20 – 11/30. Gifts with purchase starting at $25 – see below for details:

Nail Polish 

Lala Polishes

35% off sale this Friday, 11/27. Code automatically applied at checkout.

Live Love Polish

Up to 40% off site wide and a free bottle of the shade LBD on orders $50+

Louise Lacquer

25% off all orders $25+ – use code BF2020 

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