Your Amazon gift guide for shopping small this holiday season (and always!)

Before we get started with our Amazon gift guide, we want to acknowledge that there are so many opinions out there about Amazon. However, we know two things are true: their platform is quick and convenient, and small businesses can thrive on the platform. While we always recommend shopping directly from a brand when you can, we also know it’s not always possible. 

The holidays are earlier than ever this year, combined with the dreaded supply chain issues we’ve all heard so much about. To help you out, we’ve put together a guide of small businesses that are verified sellers on Amazon so you can still shop small and get your gifts in time for all the indie beauty and small business lovers on your list. 

You can check out the entire list on our storefront, or read on for mini-guides for everyone on your list. From dad to your best friend, there is an indie brand for you!

The Ultimate Small Business Amazon Gift Guide

Amazon Gift Guide for Indie Makeup

Indie makeup is full of color, innovation, and experimentation. From color-changing blush to the softest vegan brushes on earth, these gifts are bound to make any makeup enthusiast smile.

1 | 2 | 3 | 4 | 5 | 6

Amazon Gift Guide for the Skincare Enthusiast

We’re skincare fanatics here, and we believe that indie brands have been leading innovation in skincare for years now. Here are some of our favorites that would make awesome gifts for skincare enthusiasts on your list, or just anyone who needs to incorporate more self-care into their life.

1 | 2 | 3 | 4 | 5 | 6

Clean Beauty Gift Guide

Do you have someone on your list who checks the ingredients on every label? Do they use reef-safe sunscreen and paraben-free makeup, leaving you to google what the heck a paraben is? They’ll love every gift on this list since they’re all from certified clean beauty brands. Plus, they’re amazing products tried and tested by yours truly!

1 | 2 | 3 | 4 | 5 | 6 | 7

Amazing Black-Owned Brands on Amazon

In the past few years, Amazon has had more indie black-owned businesses on their site than ever. From makeup to skincare to the best matcha ever, shop black-owned in 2021!

1 | 2 | 3 | 4 | 5 | 6

Amazon Gift Guide for the K-Beauty Obsessed

Who isn’t obsessed with k-beauty? It’s cute, colorful, and the products are excellent. Here are some of our favorite k-beauty products that would make awesome gifts, all from smaller, indie k-beauty brands.

1 | 2 | 3 | 4 | 5 | 6

Amazon Gift Guide for the Witches In Your Life

Get your best witch something that speaks to their individuality and spirit this holiday season. All these gifts are handmade from indie sellers on Amazon, and will enchant your witchy friend’s heart!

1 | 2 | 3 | 4 | 5 | 6

Amazon Gift Guide For That Bougie Friend

We all have that one friend who is bougie af. Maybe they’re a Taurus, maybe they’re just fancy, huh? Either way, the bougie friend who you think has it all will love all these gifts, and you’ll be supporting small businesses at the same time!

1 | 2 | 3 | 4 | 5 | 6

Amazon Gift Guide for Men

Men are notoriously hard to shop for. Luckily, Amazon has a ton of indie brands offering great gifts for your dad, brother, friends, boyfriend, or husband. Last-minute gift? No problem! You can still shop small with the convenience and speed of amazon prime.

1 | 2 | 3 | 4

Amazon Gift Guide for the Friend with Luscious Locks

Do you have someone on your list who is obsessed with their hair? These gifts will let them know you care about them… and their gorgeous hairdo. They’re all clean indie brands, too!

1 | 2 | 3 | 4 | 5 | 6

Sustainable, Low or Zero-Waste Gift Guide

If you have someone on your list who is fighting for the environment, let them know you support them in their cause by getting them these zero-waste alternatives and replacements, all handmade by small businesses.

1 | 2 | 3 | 4 | 5

This post is not sponsored. The links are affiliated. For more information on affiliate links and codes, visit this page.